Traditional Marketing

Plan MC² is a full service marketing agency that can help you plan and implement a complete marketing strategy for your company; including advertising initiatives and solutions, but certainly not limited to just that. Our team of specialists has extensive experience in all aspects of online and offline marketing, and can help you implement a full scope marketing campaign that fits all your needs.

Marketing and advertising are often used as interchangeable terms, but they are actually quite different from each other. Marketing is the process of planning, implementing and controlling a series of business activities with the objective of gathering buyers and sellers for a mutually beneficial business transaction. Advertising is mainly the process of promoting a product or service, delivering a message to potential clients and buyers so that they are aware of the products or services offered; and advertising is in reality just one of the many aspects that conform a marketing strategy.

If you are like the vast majority of small and medium business owners, your marketing budget is limited. The most effective way is to create a well rounded marketing program that combines sales activities with your marketing strategy. Your sales activities will not only decrease your out-of-pocket marketing expense but they also add the value of interacting with your potential customers and clients. This interaction will provide you with a quality source of market research.

Our experts can help you plan a sound marketing campaign that fits your marketing budget and still gets your company the greatest possible exposure. We can also guide through every step of the way on your marketing strategy, providing the latest technological advantages and the vast experience of our talented creative staff..

The concept of 360 Degree Marketing implies developing holistic marketing campaigns that reach all points of contact that surround potential customers. It’s the next step in the evolution of cross-channel marketing, dealing mostly with a client-centered media strategy and media integration. A full 360 Degree Marketing strategy must include a heavy component of online marketing initiatives, encompassing all aspects of internet marketing, such as SEM and SEO, social media optimization and mobile web applications and technologies, but it also needs to rely on traditional offline marketing strategies, including television, radio, print advertising, promotional events and other offline media.

Plan MC² has extensive experience in all áreas of online and offline marketing, and our specialists can help you plan and develop a complete 360 Degree Marketing campaign that maximizes your ROI and guarantees your success. By integrating multiple initiatives in all aspects of the marketing plan, our experts can ensure your company is getting the right message to the right people in the right places, and all of this within your marketing budget.